MUM
Support From Day One
Through every idea, every change and every chaotic moment, my mum has been one of the people who has always been there.
OUR STORY ♡
MEET ZARA
I NEVER PLANNED ANY OF THIS
Before all of this, I worked for the NHS and I was just a mum to my son, still figuring out what I wanted to do with my life. Then somehow I ended up on TikTok — and honestly, I think it was destiny.
“This little idea I had at home somehow turned into my actual life.”
Zara x
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FAMILY ♡
DAD
Always In My Corner
My dad has been part of the support system behind this journey from the beginning, long before the brand became what it is today.
BROTHER
Part Of The Journey Too
My brother has been there through the growth, the changes and all the moments that turned a little home business into something much bigger.
THE PEOPLE BEHIND ME ♡
FAMILY BEHIND THE JOURNEY
I NEVER DID THIS ALONE
There is no version of this story where I got here completely on my own.
My family have been such a huge part of this journey, especially my mum, dad and brother. From the earliest days at home to every new idea, product and crazy chapter that followed, they have been there supporting me through it all.
When the business started taking over the wardrobe, then the living room, they were part of that too. They believed in me before any of this looked like what it does now — and I will never forget that.
MY PEOPLE “So much of what I have built carries the love, patience and support of the people who were there from the beginning.”
Support from day one
Family through every chapter
Always part of the story
Zara x
FREEDOM ♡
WHAT THIS BRAND GAVE ME ♡
WHAT THIS BRAND MEANS TO ME
MORE ThAN A BUSINESS — IT GAVE ME FREEDOM
The biggest thing this journey has given me is freedom — the freedom to be a mum, work for myself, create, change direction and build a life that feels like mine.
THE BIGGEST GIFT “The biggest thing this journey has given me is freedom.”
Freedom To Be A Mum
Building this gave me more control over my time and the freedom to create a life around being a mum too.
Freedom To Work For Myself
I can build something on my own terms, make my own decisions and shape the life I want to live.
Freedom To Create
Beauty, jewellery, lenses, self-care and whatever inspires me next — I get to keep creating and exploring.
Freedom To Keep Evolving
The brand can change with me. It does not have to stay one thing, because I am still discovering what I love too.
I never want this brand to be boxed into one thing. If I discover something I genuinely love and I know my girls will love it too, I want the freedom to bring it here and let the brand grow with me.
Zara x
THE GIRL BEHIND THE BRAND
MY STORY ♡
MEET ZARA
FROM MUM, NHS LIFE & TIKTOK TO BUILDING MY OWN LITTLE WORLD
Before any of this, I worked for the NHS and I was just a mum to my son, still figuring out what I wanted to do with my life.
Then I somehow ended up on TikTok and honestly, I think it was destiny. I was still finding myself, making mistakes and going through things very publicly — but somehow all of it led me here.
THE BEGINNING“With the support of my family, especially my mum, dad and brother, I started my little business from home.”
It literally started in my wardrobe. Then it outgrew my wardrobe. Then it took over my living room — and it just kept growing.
From Home To A Whole World
Makeup, Herbal Glow, lenses, jewellery and a community that grew with me.
A FEW MOMENTS FROM THE JOURNEY
THE STORY IN PICTURES ♡
From the early days at home to the moments, people and pieces that shaped this little world — here are a few memories from the journey so far.
THE JOURNEY
THE EARLY DAYS
It Started At Home
Then it outgrew my wardrobe. Then it took over my living room. And somehow, it just kept growing.
I genuinely never planned any of this.
FROM MY WARDROBE TO HERE
A LITTLE IdEA THAT JUST KEPT GROWING ♡
What started as something small at home slowly became makeup, skincare, lenses, jewellery, live shopping and a whole community of girls growing with me.
It Started In My Wardrobe
My little business started from home — literally in my wardrobe. There was no big plan or perfect setup. I just started with what I had and kept going.
The smallest beginnings can become the biggest chapters.
Then It Took Over My Living Room
The orders, products and ideas kept growing until the business had completely outgrown the wardrobe and started taking over the house.
There was always another box, another idea and another reason to keep going.
Makeup Was Just The Start
I started with makeup, then came Herbal Glow and contact lenses. Every new category felt like another piece of me finding its place in the brand.
I never wanted the brand to be limited to one thing.
Then Came One Of My Biggest Passions
Jewellery became such a huge part of what I love doing. It gave me another way to share the things I genuinely wear, love and want my girls to enjoy too.
Lulu Marjan became another chapter in the world we were building.
TikTok Shop Changed Everything Again
TikTok Shop and live selling opened another door. Suddenly shopping became a conversation — live, personal and shared with the community in real time.
The lives made the business feel even more like a girls' community.
And We're Still Building
Beauty, jewellery, lenses, self-care, clothing, live shopping — and whatever comes next. This brand keeps growing with me, because I am still growing too.
We're only getting started.
AND WE'RE STILL GROWING
“I never wanted this brand to be just one thing. If I love something and I know my girls will love it too, I want to bring it here.”
MY GIRLS ♡
FOR MY GIRLS ♡
OUR LITTLE WORLD
WELCOME TO OUR LITTLE WORLD ♡
Whether you have been watching me for years or you have literally just found us, I am so happy you are here.
For The Girls Who've Been Here
Thank you for watching, supporting, sharing and growing with me through every version of this journey.
And For The Girls Who Just Found Us
Welcome. There is always room for another girl in this little world we are building together.
More Than A Shop
Beauty, jewellery, self-care, live shopping, inspiration and all the things we love — together in one place.
Only The Beginning
The brand will keep changing, growing and discovering new things with us. We're only getting started.
“We're only getting started.”
Zara x
